درسهایی از چگونگی عبور تویوتا از بحران مالی 2009-2010 و تبدیل آن به فرصت های جدید اقتصادی
نویسنده این کتاب آقای پروفسور لایکر می باشند که کتاب راه تویوتای ایشون پرفروشترین کتاب سال شد.
Toyota Under Fire
Lessons for Turning Crisis into Opportunity
The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles. Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.
|
فید RSS